Mark Pincus
Chief Executive Officer &
Chief Product Officer

Mark is the founder, CEO and chief product officer of Zynga. He founded the company in 2007 with a mission of connecting the world through games, and in founding, he also believes that games can do good.

On his way to creating Zynga, Mark started three companies. In 2003, he launched, one of the first social networks. Before that, he founded, a pioneer in automating tech support, and took it public. In 1995, he launched FreeLoader, the first web-based consumer push company. Mark started his career in new media and venture capital before he discovered his calling as a consumer technology entrepreneur. Mark also made founding investments in Napster, Brightmail, Twitter and Facebook.

Mark graduated summa cum laude from University of Pennsylvania’s Wharton School of Business and earned an MBA from Harvard Business School. He is an angel investor in multiple Silicon Valley startups and regularly gives lectures to aspiring entrepreneurs.

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Mark Pincus

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January 12, 2006


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» SpotRunner: How Search Killed The Video Star Part II: Broadcast TV Stikes Back? from Hitchhiker's Guide to 650
Broadcast advertising is a dying business . . . as would most of the blogosphere would like to posit. Driven by 1. rise of performance based advertising models 2. legitimatizing of direct marketing (highly correlated with pt 1) 3. shift of eyeballs... [Read More]


right on, Mark!

it's about brands -- which are simultaneously aggregators, filterers, AND creators of content.

cable programmers do this very well.

broadcast networks, generally, don't.

record labels, essentially, can't.

and yes, broadband video plus user-created content creates a new opportunity.

the good news is that you can build an audience _much_ more quickly today than in the early days of cable.

sure, there's clutter, and there's competition.

but there's a road to daylight, too...

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