Mark Pincus Blog

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Web 3.0 snippets - I

We have entered the third business plan of the web.

Web 1.0 was about aggregating online audiences. The currency was eye balls measured in page views. This business was banner ads and ecommerce.

Web 2.0 was the search economy which enabled many more businesses to participate through sem and seo. The currency was clicks and while it was higher margin, most of that went to the search companies, primarily goog.

Web 3.0 is about monetizing this massive web audience through users paying for mostly digital goods and services. The product will be a service or at least ongoing relationship. Distribution could be through Apps or even daily emails. The currency will be DAUs (daily active users). This will be higher margin and fuel an exponentially greater number of companies.

Web 3.0 businesses may range from games and virtual goods (like zynga) to private sales like my wife's www.onekingslane.com/join . It will spawn many new online industries with creative entrepreneurs constantly testing what digital goods and services users will be willing to pay for.

Web 3.0 businesses will be measured in $$/pixel/minute. This is a throw back to hsn and qvc. These home shopping services proliferated because they could better monetize local cable screen time which couldn't be sold as it wasn't measurable.

Web 3.0 services will be ttly metric driven. The best will combine intuition and data to rapidly iterate and drive reach, retention and revenue.

Major distribution platforms from social nets like fb and myspace to portals like yhoo and goog should all be massive beneficiaries. Key will be their ability to attract entrepreneurs and enable them to effectively test their services.

If TCI has been able to do this with its channel space all of cable would be far more valuable and relevant today.

Msg to big media -- open api your assets. Invite the world to harvest your land.

Fw: My Supreme Court nominee

Obama is using brilliant web marketing post campaign to keep taking his msg direct to the people. Feels like the days of web based democracy are getting closer by the email.

Love this. Go obama!

________________________________ From: President Barack Obama To: Mark Pincus Sent: Tue May 26 14:11:17 2009 Subject: My Supreme Court nominee

Mark --

I am proud to announce my nominee for the next Justice of the United States Supreme Court: Judge Sonia Sotomayor.

This decision affects us all -- and so it must involve us all. I've recorded a special message to personally introduce Judge Sotomayor and explain why I'm so confident she will make an excellent Justice.

Please watch the video, and then pass this note on to friends and family to include them in this historic moment.

[http://my.barackobama.com/page/-/sotomayor_email_video_graphic2.jpg]

Judge Sotomayor has lived the America Dream. Born and raised in a South Bronx housing project, she distinguished herself in academia and then as a hard-charging New York District Attorney.

Judge Sotomayor has gone on to earn bipartisan acclaim as one of America's finest legal minds. As a Supreme Court Justice, she would bring more federal judicial experience to the Supreme Court than any Justice in 100 years. Judge Sotomayor would show fidelity to our Constitution and draw on a common-sense understanding of how the law affects our day-to-day lives.

A nomination for a lifetime appointment to the highest court in the land is one of the most important decisions a President can make. And the discussions that follow will be among the most important we have as a nation. You can begin the conversation today by watching this special message and then passing it on:

http://my.barackobama.com/SupremeCourt

Thank you,

President Barack Obama

Paid for and authorized by the Democratic National Committee, www.democrats.org. This communication is not authorized by any candidate or candidate's committee.

Democratic National Committee, 430 S. Capitol St. SE, Washington, DC 20003

Contributions or gifts to the Democratic National Committee are not deductible as charitable contributions for federal income tax purposes.

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One happy user!

Compute: Back up ... Zynga update ... data recovery ... more

Submitted by SHNS on Tue, 05/12/2009 - 16:46.

• By JAMES DERK, Scripps Howard News Service
• Science and Tech

Q. What happened with Zynga? Don't leave us hanging!

A. Regular readers will note that I recently gently urged Zynga, a game manufacturer on such platforms as Facebook and MySpace, to improve their customer support and technical support. I received a sincere apology from Mark Pincus, CEO of Zynga, and shared a conference call with its management team, offering some suggestions on how I'd improve things. I enjoyed talking with the team and really believe they are trying to improve things. I will keep in touch with them and pass along your comments in aggregate to them.

They also promised some cool improvements to "Mafia Wars" (and gave me back my "Defense!")

Iphone games can fill our nooks and crannies of useless minutes

A lot of people say they don't have time for games. I think they really mean they are too busy at work to play games.

Iphones have the potential to let us fill our nooks and crannies of time. These are minutes wasted in lines, taxis, airports and boring meetings and conf calls that we could be playing with friends.

Yo supports sf spca

Proud that zynga's yoville community raised $20k for the sf spca selling spca branded dogs.

zynga is searching for world class product managers

if you have great experience either in software product management or a super analytical position at a top i-bank or consulting firm pls send us your resume. www.zynga.com